Ciré – 360º Rebranding and Visual Identity

This project was much more than a name change. It marked the complete transformation of Tejidos Mariola into Ciré—a brand built on vision, elegance, and ambition. The goal was clear: to evolve a long-standing business into something contemporary, relevant, and emotionally resonant, without losing its artisanal soul. A full visual identity was developed from the ground up, including naming, logo, typography, color palette, and a carefully defined tone of voice that is warm, confident, and distinctive. Every design and branding decision was driven by a clear intention: to create a brand that feels alive, elevated, and deeply rooted in quality craftsmanship.

This transformation extended into the digital space with the creation of a new landing page that brings the brand’s values and personality to life. The design is visually clean, intuitive, and rich in detail—offering a digital experience that mirrors the elegance and precision of the brand itself. Every element—from layout to language—was crafted with intention, creating a platform that doesn’t just present a brand, but tells a story. More than just a rebranding, Ciré represents a bold new beginning: a refined, ambitious identity ready to grow, connect, and leave a meaningful mark.