CLIENT: SODA LEMON (DE CEO AL CIELO PODCAST)
YEAR: 2025
DISCIPLINES:
Visual Identity
Branding
Graphic Design
TOOLS:
Figma
Adobe (Photoshop, Illustrator)
YOUTUBE:
"De CEO al Cielo" is a branding project developed from scratch for a podcast that explores leadership, ambition, business growth, and personal transformation. The name itself speaks to elevation—both professional and personal—and the visual identity had to match that bold, forward-thinking spirit.
At the heart of the brand is a dynamic, modern logo where the name integrates into a cloud icon symbolizing aspiration, vision, and transcendence. The cloud features ascending lines that resemble a staircase, representing effort, learning, and constant evolution—core values of the podcast.The color palette combines vibrant blue with a bold lime yellow, creating high contrast and energy that feels both tech-forward and inspiring. Typography choices are oversized and expressive, leaning into a bold, contemporary feel while maintaining clarity and strength.
This visual system was designed to feel aspirational but accessible—perfect for an audience of dreamers, leaders, and go-getters. The brand extends seamlessly across digital platforms like Spotify, mobile apps, and social media, maintaining consistency and impact at every touchpoint.
"De CEO al Cielo" isn’t just a podcast—it’s a mindset. And this branding brings that mindset to life through a cohesive, meaningful visual narrative.
