UNODEUNO- Digital Strategy and Community Building

Together with the creative team at Soda Lemon, I developed a social media strategy for UNODEUNO, building the digital presence from the ground up. We designed and produced every piece of visual content, blending creativity with brand consistency to reinforce its exclusive identity. Working alongside the PPC team, we achieved both strategic and organic growth—scaling from 20 to 720 followers in just four months—while fostering a community that aligns with the brand’s premium essence.

Beyond the feed, we built a digital ecosystem that seamlessly merges art with physical products—the very core of UNOdeUNO. I also designed key app screens in Figma, ensuring a smooth and sophisticated user experience. With fresh mockups and a carefully curated visual narrative, we elevated the brand’s online presence, creating a distinctive universe that resonates with its audience and strengthens its unique value.